I really like using the schedule. I have mine set ~2am so it prevents me from waking up and scrolling and forces me to get up and out of bed. The only challenge I can see would be if I happen to not be at home (where brick is) and have forgotten about scheduling. So it would be neat if I could set it up to brick me at 2am IF i'm at home. (Do this based on location data.) Also I think it would be generally nice for people to brick based on location, right at the door to work or school.